Brand Turnaround: 7 Years of Decline to Fastest Growing in the World
With a shifting marketplace and no clear direction, the international Rodeway Inn® hotel chain was in dire straits and it was feared that it would be shutting its doors for good. As the chief brand and operations executive, Mr. Bradt created and executed a franchise sales and operational strategy which made Rodeway Inn® one of the most successful turnaround stories in the hospitality industry history and the fastest growing hotel chain in the world.
Brand Repositioning: Revitalization of an Iconic Hospitality Brand
As one of the most recognizable hotel brands with over 1,100 locations around the world, Econo Lodge®, saw its competitive position erode in the marketplace. As the leader of brand operations, Mr. Bradt leveraged extensive consumer research to create a new brand positioning that resulted in double digit increases in YOY same-store sales, all-time highs in brand awareness, improved quality standards, and improved rankings on JD Power’s North American Hotel Guest Satisfaction Index Study® surveys